To help people connect with their neighbors and people who share their values while supporting the organizations and businesses they care about.
To raise awareness of the power of individual purchasing decisions and to provide tools that harness this power as a force for social change.
To aggregate millions of individual purchasing decisions into a social movement that engages people, revitalizes neighborhoods, supports local businesses, and strengthens non-profits.
The movement will begin at the neighborhood level, spreading in a grass-roots manner nationwide - ultimately shifting billions of dollars towards a more conscientious and sustainable "fair profit" economy.
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